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Rules of Engagement: Grow With Soul

Rule #1

Do not allow your life to represent anything other than the greatest vision you’ve ever had about who you can be.

Few people are living their full potential. Maybe you know some folks who are - those individuals who seem to effortlessly get whatever they want, whenever they want it: the entrepreneur who catches all the breaks, the woman who always has the most desirable men fawning at her knees, your acquaintance with the extraordinary career and the loving marriage and the solid investment portfolio and a zen-like calm…

While the average person grapples through the daily grind, these unique individuals seem to coast through life enjoying success upon success. But truth be told, most of these people have worked hard to get to where they are. What sets them apart is that they’ve mastered the art of tapping into their greatest potential. They know who they are and what they’re capable of becoming - and they settle for nothing less.

You may have lost touch with that certainty along the way. You may have shrouded it with doubt built up from years of societal pressures, experiences that caused you pain, or a stubborn mind filled with fears & worries. I’m here to help you clear that all away!

Remember: the best way to predict the future is to invent it.

Rule #2

Begin where you are today, with the hand you’ve been dealt & the life you’ve already built for yourself. Really, is there another way?

The longer you dwell on 'limiting' factors in your life (past sorrows, financial restrictions, not having a partner, etc.), the longer it will take for you to create the life you really want to have. You must accept your circumstances and move forward from there.

Think of it like this: every experience you’ve had so far has been an opportunity for you to learn something - about yourself, about life, about Ultimate Reality. Without those challenges, you would not be prepared to handle the power that awaits you.

I once met a soldier who had just returned from six years in Iraq. He had the following phrase tattooed across his chest: “I guess God thinks I’m able.” He reminded me that no one will ever be dealt a hand they cannot play. The Universe doesn’t work that way.

Even if you feel you’ve been leading a life that is inauthentic or off-track, it’s never too late to start to do things more authentically. Be who you want to be today.

Rule #3

Greatness must simply be chosen, and I’m here to help you choose it.

This rule requires you to carefully focus your mind. Where the mind goes, energy follows. So keep your mind focused on what you desire, not on what you fear. When your innermost desire for something is so intense that it illuminates you from the inside, that wish WILL be fulfilled.

Think hard about what you want to have, do, and be. Meditate upon it until you are very clear. Imagine no other possibilities. Release all doubts. Reject all fears. Begin to speak your desire as truth by starting your sentences with: “I am.” Whatever you think or say after the words “I am” sets into motion those experiences. When you are clear on what you want, the Universe will honor you.

The moment you deeply commit yourself and begin making effort towards achieving your dreams, a whole stream of events will present themselves in your path to guide and support you (all sorts of unforeseen incidents, meetings, people, and material assistance will find you.) But remember: you will not give you more power until you prove can handle what you already have. So let’s look at how you’re handling what’s already in front of you and move forward from there.

Rule #4

Grow With Soul

What’s the problem with getting as BIG as possible, as quickly as possible, without adequate consideration? You have no chance to develop depth. Growing a business (or anything, for that matter) does not simply involve growing upwards - you must also grow roots in order to develop strength and staying power.

Developing ‘soul’ involves deepening events into experiences. Building an admirable, respectable business is an entirely different process than rushing to create a storefront and selling loads of inventory. Before you aim for that, it’s best to have a sense of what your company’s underlying philosophy & intentions are. What aren't you willing to compromise?

Danny Meyer, founder and CEO of Union Square Hospitality Group, says it best: “The shelf life of innovation is about two seconds today. Even if you have the best idea, it’s going to get copied. The thing that cannot be copied is how I make you feel.”

A Final Word on Success:

If you miss the joy, you miss all.

Many blessings,



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